Photo Credits: M. Haris Usmani & Ahsan Qureshy.

Amina Yasmeen by Mansoor Akram: Bridal/Formal couture ’17
The collection depicts modern textiles and architecture with an impact of cultural traditions using unusual fabric’s texture. The collection encapsulates intricate detailing, fusion of indo-Pak western style patchwork with self embellishment with the use of Swarovski stones, thread and sequence embroidery. The collection is heavily crafted bridal with western structured statement and volumes in construction of modern silhouette.

Ayesha & Usman Qamar: Enchanted Garden is a collection that focuses on flowery colours and a romantic mood. With an essence of negligible silhouettes, the designs are as smooth as the breeze, using the finest fabric and an elegant and soft colour palette. The line brings a romantic mood to the air and despite being essentially contemporary in nature, does not lose its ethnic sensuality. The brand takes pride in attention to detail and intricate hand embellishment using the most unique methods to give their work their own identity.


Faika Karim: With rustic earthen tones intertwined with rich luxurious finishes, Faika Karim elevates Noorie to a high level of grandeur. The elegant yet simple Noorie is transformed into ethereal beauty flowing in majestic creations. Her signature edge compliments the simplicity and tradition Noorie stands for, with stunning peplum cuts to the exquisitely adorned straight-line shirts with glistening stones and ultra sparkling cutworks encrusted with marble stones, gem and pearls throughout. The pieces reflect melanin tones enriched with deep rusts, berries, gold and olives. Feast your eyes on grand trend, edge and tradition all in one creation.


Umsha by Uzma Babar: With an immaculate taste for modern artistry amalgamated into traditional intricacy, Umsha by Uzma Babar’s newest collection, ‘Forever’ is all set for presentation. The focus of Forever is eternal ethnic fusion, enduring cultural aesthetics and a contemporary code of conduct, in lavish silhouettes, rich textures and opulent embellishments. Forever is dedicated to the precise royalties of the eastern rituals, and the promises classic tales of fashion have brought about in our wardrobes over the years. This collection incorporates a transparent blend of contemporary techniques fused into definitive customs, meant for any and every contemporary woman. With classic philosophy and modernism being blended into a single collection, ‘Forever’ is concentrated on colour palettes that signify the supremacy of ethnic principles and values; Bronze Mist, Ruby Wine, Gothic Olive, Rose Red, Champagne, Red Dahlia and Salsa, in addition to silver and gold. Moreover, ‘Forever’ encompasses extravagant shararas, the very prevalent ghararas, the classic farshi ghararas, chic peplums and an arrangement of diverse cuts and textures. The collection lays emphasis on the splendour of opulent fabrics, namely silk net, French net, chantily net, organza net, pure chiffons, masoori, heavy brocade, jamawaar and raw silk, with profuse embellishments that range from resham, tilla, kora, dabka, nakshi, pearls, and sequins. The collection experiments with zardozi and the seven mesh techniques being introduced as a unique trend.

FAHAD HUSSAYN: The label Fahad Hussayn Couture is all set to showcase their latest collection Dara Shikoh Aur Sunehri Churail weddings at QHBCW. The complete collection features over 70 looks offering a wide range of couture, bridals, luxury prints for silk and lawn, prêt and menswear. Dara Shikoh Aur Sunehri Churail depicts a tale of the Mughal ruler Dara Shikoh and a beautiful ‘churail’, taking design directions from Irani influences and folklores, incorporating Persian-Islamic architecture executed in a collaboration of drama and colour by the imaginarium of Fahad Hussayn. The collection encapsulates intricate silk thread embroideries, interlaced delicate hand work of exquisite craftsmanship on custom nets, organza, tissue, and chiffon, other tactile surfaces and hand-painted PRINT MUSEUM creations. The collection features exclusive one-off cuts, hues and designs with majestic detailing that combine the best elements from the world of art, architecture and fashion to formulate personified decadent bridal looks for women and bespoke men’s wedding wear.

QMOBILE STAR AHMAD SULTAN: Ahmad Sultan’s Kingdom of Alliums takes inspiration from the soft colours and hues of the Alliums flowers and uses them in the colour selection and in embroideries to create soft textured looks, shapes and motifs. Fabric used in the collection is finest silk and brocade nets with western influence fused with eastern techniques to create the collection.

The Classic Red: The Classic Red segment features all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy – red is as traditional as it gets and is extremely popular with brides and this segment adds great value to the rundown. Designers showcasing in this segment are: Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.